Marketing Lead

‍What is weVLC?

weVLC is an ambitious international startup based in Valencia, Spain. We are on a mission to become the leading provider and primary reference for real estate investments in the flex-living segment.

Through weVLC Invest, we serve as the trusted local partner for passive real estate investments in flex-living concepts, starting in Valencia—one of Europe’s most dynamic cities. With a large portfolio of apartments, we cater to young professionals, expats, and digital nomads by providing both flex-living and investment solutions.
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Role overview

As the Marketing Lead at weVLC, you will be responsible for defining and executing our marketing strategy. Your primary focus will be on creating and implementing digital campaigns to attract both tenants and investors, developing relevant content tailored to their needs, and making sure our brand communications align with our goals. You will play a key role in improving our online and offline presence, positioning weVLC as a leading player in the real estate and flex-living sectors.
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What you will be doing

• Define and implement marketing strategy: Develop a marketing plan that targets both tenants and investors, aligning with weVLC's goals and growth objectives.
  
  
• Create digital and offline campaigns: Set up and manage digital and offline campaigns, including paid search, social media, and email marketing, to effectively attract and engage tenants and investors. 

• Content creation: Develop and oversee the creation of relevant, high-quality content (blogs, articles, social media posts, videos) that resonates with target audiences and enhances brand awareness.
  
  
• Brand management: Maintain and improve our online and offline presence, with consistent messaging across all channels that align with the weVLC brand.

• Track and analyze performance: Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize and improve strategies.

• Collaboration with other teams: Work closely with the sales, real estate, and operations teams to ensure marketing efforts are aligned with business objectives and support lead generation.
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Job Requirements

• Fully fluent in English and Spanish, both written and spoken.
• Proven experience in marketing, with a focus on digital marketing, content creation, and campaign management.
• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, SEO, social media).
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Creative, proactive, and strategic thinker with the ability to work independently and as part of a team.
• Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
• Experience with data analysis and reporting to measure the success of marketing initiatives.
• A passion or understanding of the flex-living / real estate market is a plus.‍

‍What we offer

• The chance to work in a flexible work environment with a young and dynamic team of creative colleagues with an entrepreneurial mindset.
• A beautiful office close to Nuevo Centro Shopping Mall and Jardí del Túri sharing space with other international Startups / Scaleups.
• A unique opportunity to work in Valencia: Chosen by expats as the best city in the world to live in 2024.
• The best team activities you can imagine, drinks and music included. Every milestone we hit, we go out and celebrate in a new creative way ;)
• Competitive salary commensurate with experience.‍

‍More about weVLC

We make sure that our tenants take pride in sharing apartments with like-minded individuals and forming lasting relationships, while also being part of a community that offers unique activities and opportunities. That's weVLC - living just made cool.

In a short period, we have developed portfolios and facilitated investments totalling over €10 million across various assets, including our pioneering conceptual apartments in the market. With successful proof of concept, we're poised to expand to over a hundred members in the coming year. Are you the one to help us achieve this?

Join us in our early stage phase and become part of a small, youthful team with an adventurous spirit and a problem-solving mindset. If you dream big and have a 'can-do' mentality, we want you.

Up for it?

When you join weVLC, it’s not just another job. Each of the ideas that you bring to the table will have a real impact and you will have the opportunity to shape the company’s direction. We’ll give you the freedom and tools to bring your absolute best and the opportunities will be limitless. In return, we expect you to take the lead, develop yourself in a rapid-growth environment and deliver the best results possible.

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